Grow Your Brand With Amanda

Episode 49: Your brand personality isn’t just a vibe, it’s your shortcut to presence

If you’ve ever felt like you’re doing all the things - posting, planning, tweaking your tone of voice, and still wondering why your brand just isn’t “landing,” this episode is for you.
In this solo episode, Amanda Jane breaks down the truth about brand personality and why it’s not just a mood or a marketing buzzword. It’s the real magic behind content that connects, visibility that feels natural, and a brand that finally feels like you.
You’ll learn:
Why your brand personality is already in you (no reinvention required)
The biggest mindset shift that helps you show up with more clarity and less second-guessing
How to stop forcing your content and start building real audience connection
What it means to turn your personality into a strategy and why most people skip this step
This is your permission slip to stop overthinking and start turning up the volume on you.
 
NOTES:
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 48: From baby food to big headlines: A visibility story and HUGE accidental PR win with Shauna Blair

Have you ever sent out a press release and thought… “Well, let’s see what happens”?
My guest Shauna, did just that and what happened next was a total game-changer.
One carefully crafted release led to hundreds of thousands of pounds in media coverage, interviews across Europe, and a massive leap in visibility for her brand. And the most amazing part? It wasn’t even part of some big PR strategy. It was accidental. Organic. And unbelievably powerful.
In today’s episode, we’re exploring the story behind the story. From launching Ireland’s first frozen baby food brand to scaling it into major UK retailers, all while navigating Brexit, motherhood, and live TV interviews just weeks after giving birth, this conversation is a masterclass in resilience, visibility, and the kind of brave, imperfect action that builds real momentum and maximum impact.
Whether you’re feeling stuck with your content, unsure how to show up, or scared to share your story, this one’s for you. DO NOT miss it!
 
NOTES:
You can find out more about Shauna here.
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 47: It’s time to grow!

Welcome to Grow Your Brand With Amanda! If you’ve been a listener for a while, you might be thinking… Hang on, didn’t this podcast used to be called The Bravery Behind the Brand? And you’d be absolutely right.
So I wanted to take a few minutes to share why I’m changing the name and what you can expect moving forward.
 
NOTES:
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 46: From maths teacher to 120K podcast downloads with Chantelle Dyson

In this episode, Chantelle the Clever Content Creator and amazing podcaster, shares the deeply personal journey that shaped her brand. From getting married and divorced within the span of a year, to choosing a path of self-development that ultimately led her to launch her own coaching business.
We have a fascinating conversation about the shift from indifference to intentional living and the birth of The Single Girl’s Guide to Life podcast and its incredible 120,000 downloads.
Chantelle also shares her experience about building a business, facing burnout, and navigating the unpredictable world of entrepreneurship
Whether you’re building a brand, rethinking your path, or just need a dose of real talk, you’ll love this one.
 
NOTES:
You can find out more about Chantelle here.
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 45 Mastering your own PR with Jenna Farmer

I love stories that started out as one thing and ended up as another and that’s exactly what happened with this week’s guest, Jenna Farmer. Imagine starting out as a teacher in China and then pivoting to become a PR powerhouse!
In an industry that was historically perceived as middle class and London-centric, Jenna has helped hundreds to buck this trend and made them masters of their own PR game.
We chat about how social media has literally blown the doors off the traditional media industry, making it more accessible than ever. Plus, we get into the nitty-gritty of why having a solid business strategy is a game-changer and the absolute magic of having a supportive community when you're building your empire.
We also tackle the jitters of public speaking, brainstorm future plans to shake up the PR world, and dream about making the industry more open to everyone. And of course, we'll wrap up with some real talk on personal branding and how public relations has evolved to be within reach for all businesses, big and small.
So, grab your headphones and get comfy, this is an episode you won't want to miss!
 
NOTES:
You can find out more about Jenna here.
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 44: Why is self-promotion so hard for women? With Melanie Whittaker

Ever found yourself downplaying your achievements or hesitating to speak up about your skills? You’re not alone. It seems to be a trait that many women have in common.
My guest, Melanie Whittaker from You Are Your Marketing, and I had great fun chatting about pursuing our dreams, PR and personal branding as well as speaking our truth!
In this episode, we’re getting loud about:Why women are conditioned to avoid self-promotion
The fine line between confidence and arrogance—and why you should own your successHow corporate roles can stifle authenticity and keep women from showcasing their full potentialMindset shifts & simple habits (like journaling!) to silence imposter syndrome and build unshakable self-belief
It’s time to stop playing small. Grab a drink and join us!
 
NOTES
You can find Melanie on Instagram here or visit her website here.
Or search Melanie Whittaker or Facebook and LinkedIn.
NOTES:
You can find out more about Melanie on Instagram here or visit her website here.
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 43: Why healing your past is the key to stepping into your confidence with Angela Santiago

This week, I’m chatting to my good friend, Angela Santiago and we discuss how life throws challenges our way, but it’s how we handle them makes all the difference.
Angela shares her expertise in energy healing and emotional therapy and the fact that many individuals are stuck in a cycle of overcharged energies due to past traumas or dysfunctional backgrounds, which they may not recognise as an issue.
People can be stuck in these emotional cycles for decades without realising it, indicating the long-term impact of unresolved emotional issues.
So, if you're curious about empowerment through holistic healing, you’re in the right place. Grab a drink and join us!
 
NOTES:
You can find out more about  Angela on her website
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 42: When will you find joy? With Ruth Tsui

Today I’m chatting to Ruth Tsui, a group program design consultant who’s all about ditching the growth-at-all-costs mindset and building a business that actually aligns with your values.
She poses a very interesting question - are we working ourselves so hard so we’ll finally find joy when we retire??
We explore the messy reality of moving from in-person to online education, the highs and lows of running online memberships, and why understanding what truly motivates your clients can make or break your business.
Ruth gives us a sneak peek at her plans for 2025, including a gradual move away from Meta and more use of LinkedIn.
If you’re ready to create more joy in your business now, this is the episode for you!
 
NOTES:
You can find out more about Ruth on her website.
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 41: Taking care of YOU while building a business with Lixxy Harkcom

Ever wondered how to juggle a business while dealing with chronic health issues? In this episode, my guest, sales strategist Lixxy Harkcom, opens up about living with four chronic pain conditions and the challenges of running her business, Sales Success with Lixxy.
We chat about the struggles to stay productive and available for our clients during flare-ups and the all-too-common habit of sidelining self-care that many of us are guilty of!
Plus, we take a look at how a hectic schedule can mess with your eating habits, leading to a diet of quick fixes like cereal and heaven knows what else! Tune in for real talk on balancing health, wellbeing and entrepreneurship, and pick up some tips on prioritizing self-care and nutrition without dropping the ball on your business.
Got any good or bad habits you’d like to share? Let me know at amanda@amandajane.co.uk
 
NOTES:
You can find out more about Lixxy on Instagram
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram
Check out The PR Academy for your 7 day free trial!

Episode 40: Does success mean sacrifice? With Gina Trick

We dive straight into a powerful conversation with business strategist Gina Trick about motivation, personal branding, and what it means to really uplift others in business.
This lady is on a mission, and we have a right old natter about embracing your unique path, the true value of public speaking, and what does success really look like? Do you have to sacrifice your life for it? It’s a question many of us have been asking a lot recently, and I’m fascinated by everyone’s answers.
If you’re ready to find your own balance, stay true to your values, and grow your business with heart—this episode is right up your street!
 
Notes:
You can find out more about Gina on Instagram or you can visit her website
Download 50 ways to get free publicity
Visit The Brand Story House website
Follow Amanda on Instagram